Value for Money Marketing Roddy Mullin

ISBN: 9780749435530

Published: September 1st 2001

Paperback

288 pages


Description

Value for Money Marketing  by  Roddy Mullin

Value for Money Marketing by Roddy Mullin
September 1st 2001 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 288 pages | ISBN: 9780749435530 | 10.17 Mb

This book is about accountability: controlling marketing budgets and ensuring that marketing activity produces measurable results.



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